Customer Case Study

Driving Digital Transformation for a Leading FMCG Company with an End-to-End Business Automation Solution

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Scaling FMCG Distribution

Driving Digital Transformation for a Leading FMCG Company with an End-to-End Business Automation Solution

Customer Overview

A rapidly expanding FMCG (Fast-Moving Consumer Goods) company in the United States with multiple retail locations and an extensive dealer network faced growing challenges in managing its internal operations, online sales, and dealer interactions. Lack of operational visibility, inefficient order management, and disconnected sales channels were slowing their growth. To streamline operations, enhance decision-making, and improve dealer collaboration, they partnered with Techvaria for a, AI-powered business automation solution.

Challenges Faced

As the company scaled, several operational roadblocks emerged:

1. Limited Business Insights & Operational Visibility

  • Without a centralized system, tracking real-time inventory, sales, and financial data was difficult, leading to delayed decision-making and inefficiencies.

2. Inefficient Dealer Management & Communication

  • Dealers had to place orders manually via phone or email, leading to miscommunication, delays, and order processing errors. There was no structured platform for order tracking, payments, or engagement.

3. Unstructured Online Sales & Order Fulfillment

  • The company lacked an integrated e-commerce system to manage online sales efficiently. Manual order processing slowed down fulfillment and created inconsistencies in stock management.

4. Fragmented Procurement & Payment Workflows

  • Procurement operations relied on manual processes, resulting in delays, supplier disputes, and financial mismanagement. The lack of automated payment tracking also increased financial risk.

5. Disconnected Retail & POS Operations

  • Retail locations operated independently, making it hard to sync sales data, inventory, and cash flow management across different outlets.

Techvaria’s End-to-End AI-Powered Solution

To address these challenges, Techvaria designed and implemented a fully integrated business automation system, helping the company streamline internal operations, improve dealer engagement, and scale online sales.

1. Unified ERP for End-to-End Business Visibility

  • We deployed an AI-driven ERP system that centralized data across inventory, sales, purchases, and finance, giving the company real-time insights into business performance and enabling data-driven decision-making.

2. Dealer Portal for Seamless Collaboration & Order Booking

To improve dealer engagement and streamline order management, we built a dedicated dealer portal where dealers could:

  • Place Orders directly into the system for faster processing.

  • Track Order Status in real time, eliminating the need for constant follow-ups.

  • View Stock Availability before placing bulk orders.

  • Manage Payments & Invoices efficiently with automated billing integration.

3. AI-Powered Online Sales & Order Management

We integrated the company’s online sales channels with their inventory and ERP system, ensuring real-time stock updates, automated order processing, and seamless order fulfillment. This helped the business manage high-volume online sales efficiently.

4. Smart Procurement & Payment Automation

Our Procure-to-Pay (P2P) automation optimized procurement operations by:

  • Automating supplier management & approvals to reduce delays.

  • Tracking payments & outstanding invoices to improve financial control.

  • Reducing manual errors & risks through AI-powered compliance checks.

5. Retail POS Integration for Smoother Store Operations

A cloud-based POS system was deployed across all retail locations, fully synchronized with inventory and finance modules. This enabled:

  • Real-time sales tracking at every store.

  • Instant stock updates to prevent mismatched inventory.

  • Automated sales reporting for improved financial transparency.

Impact & Business Benefits

The transformation delivered tangible business improvements, positioning the company for scalable growth:

  • 360° Business Visibility The integrated ERP system provided a single source of truth, enhancing control over inventory, sales, and financials.

  • Effortless Dealer Collaboration The dealer portal streamlined order booking, reduced processing time by 60%, and improved dealer satisfaction.

  • Optimized Online Sales & Order Fulfillment AI-driven automation reduced manual intervention, increased processing speed, and improved customer experience.

  • Better Financial Control & Compliance Automated procure-to-pay workflows reduced payment delays and financial discrepancies.

  • Seamless Retail Operations Integrated POS enabled real-time sales tracking and improved cash flow management.

Conclusion

By implementing Techvaria’s end-to-end AI-powered automation solution, the customer transformed its internal operations, enhanced dealer network collaboration, and optimized its online sales and retail management. With a scalable and data-driven platform in place, they are now well-equipped to handle future growth, maximize efficiency, and maintain strong customer and dealer relationships.

Scaling FMCG Distribution

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