The current era belongs to e-commerce, as more consumers seek convenience to guide their purchasing habits. That’s why e-commerce businesses that are working to simplify customers’ path to purchase are winning this game.
In this strategic phase, business management software like Odoo is helping them to transform how they cater to customers or improve their sales outcomes. In 2024, more than 129,598 live stores were running on the Odoo platform. The figure shows a growing inclination of businesses to benefit from Odoo’s centralised business management software.
Interestingly, with each update, Odoo is setting new quality benchmarks for e-commerce businesses and their operations. For instance, the latest Odoo 19 features offer e-commerce businesses several upgrades that promise to sharpen storefronts and improve checkout flows.
Businesses claim that these new tools are helping them reduce content creation time and link their online catalogues easily with physical stock. In fact, because of these features, many new and established businesses are considering Odoo 19 implementation.
If you also want to upgrade to the latest Odoo 19 eCommerce module or want Odoo implementation into your operations, make sure to check out which features will help you the most. The insight will help you plan your operations and allow you to optimise them to create a much better customer experience.
Meet the New Odoo 19 eCommerce Features
These top Odoo 19 features aim to simplify the operations of every e-commerce business.
Storefront Templates Designed to Boost Conversion:
Odoo 19 now equips e-commerce storefronts with cleaner visuals and more structured navigation. The upgrade delivers faster load times, clean structures and flexible layouts that suit small and large catalogues perfectly.
Additionally, businesses can access a library of shop templates curated by professional designers for their homepages, catalogue grids, product pages, product highlight blocks, hero sections and footers. Editors can also adjust sections directly on the front end.
Attribute Hover Previews
The new update allows customers to hover over product cards to preview primary product attributes such as size, color and material. This feature helps customers to quickly learn more about a product without opening the full product page. In turn, it reduces clicks, speeds up decisions and improves conversion rates.
Variant-Specific Images
This feature lets variant images show textures and colours on product pages. Notably, each variant can now display its own picture, which allows customers to understand their options at just a glance. This also helps businesses to lower the risk of mismatched orders and saves a lot of to-and-fro communication during peak seasons.
Ribbons and Badges
In the Odoo 19 update, ribbons and badges get assigned to products based on key criteria like discounts, exclusive offers, limited stock, featured picks and new items.
The tags help businesses highlight promotions and stocks and guide customers to the best sellers or time-sensitive deals. The feature also makes products more discoverable on the storefront and boosts decision-making and conversions.
AI Tools for Descriptions and Translations
The AI features allow e-commerce businesses to generate informative product descriptions and translate webpages with just one command.
This Odoo 19 feature uses advanced language models to generate SEO-optimised product copies tailored to target leads. The multi-lingual translations also help businesses engage global customers and expand their user base.
SEO Optimiser With Instant Metadata
Odoo 19’s AI-powered SEO tools can autofill meta titles, meta descriptions and ranking keywords with structured data support. It helps e-commerce businesses to improve the visibility of their online store on SERP without having a dedicated SEO team.
Google Merchant Center and Marketplace Sync
Odoo 19 also extends native support for integrations with Facebook Shops, Instagram Shops, Google Merchant Center, Amazon and TikTok Shops. It lets businesses sync inventory, orders and product listings across multiple platforms.
Print-on-Demand With Gelato
Through app store modules, it 19 also connects with print-on-demand services like Gelato to push products to multiple channels.
Creators can easily upload their designs and sell print-on-demand products without indulging in printing or shipping.
This feature also allows e-commerce sellers that are expanding into social commerce and custom merchandise to handle everything without investing in separate systems.
In-Store Availability Display
Odoo 19’s multi-store views show in-store quantity across locations in real time. The real-time stock data lets customers select click-and-collect options confidently.
Faster Checkout Flow
The new version ensures faster checkouts with shorter forms. It also allows quick order confirmations without upfront payment and offers cash on delivery. These upgrades lower cart abandonment rates and minimise stock errors.
Custom Login Pages With Price Lists
It also comes with customisable login pages, which include tailored registration forms and price lists. This offers B2B setups control right from the first interaction and onboarding. Additionally, built-in wishlist and quick reorder tools make repeat purchases easier for customers and keep them engaged.
Streamlined Ticket and Appointment Purchases
To keep flows shorter and conversions quicker, the upgrade now skips address fields for tickets and purchases. It shortens checkout flow for businesses with high volumes.
Top Odoo 19 Feature for E-commerce at a Glance
These are some Odoo 19 features that can take your business to the next level:
| Feature | Benefit | Why It Matters |
|---|---|---|
| Hover Previews | It helps select products faster. | Customers can hover over the product image to get instant information about its price, size, and material. It lowers browse time and boosts conversion without needing full-page loads. |
| AI Descriptions | It lets businesses launch optimised content faster. | Auto-generates SEO-optimised copies from images and specifications in minutes. |
| Multi-Store Stock | It ensures reliable click-and-collect. | It syncs real-time stock across store locations. This prevents overselling and allows accurate in-store pickup. |
| Quick Checkout | It helps lower cart abandonment rates. | One-click or guest checkout options with saved payment details minimise steps and reduce abandonment. |
How Techvaria Helps You Improve eCommerce Outcomes With Odoo 19
The Techvaria team is supported by certified experts with decades of experience in Odoo ERP implementation, methodology, major Phases and functions.
Their industry know-how and understanding of the unique needs of different sectors make them a pro at their game.
By dipping into their market expertise, Techvaria supports e-commerce brands’ Odoo implementation journey.
We begin with strategy and Odoo implementation, but continue, which extends to custom module development, UX design and tailored integrations that suit ecommerce needs.
By connecting with us, you can count on improving your catalog structures, strengthening marketplace configurations and enhancing order workflow through automation.
We will also optimise your customers’ check experience to help you improve conversion and retention rates.
Besides these, we will train your staff to use the latest features so that they can make the most of Odoo 19 features, like AI capabilities, SEO tools and integrations.
This will help you improve your e-commerce outcomes with Odoo.
Before connecting with an Odoo specialist, check your organisation’s readiness for Odoo ERP implementation.
Conclusion
The latest features of Odoo 19 offer e-commerce businesses an advanced toolkit to improve their operations and outcomes. The release is customer-centric, which means the features aim to improve shoppers’ journey from product discovery to checkout.
This makes the new version useful for growing businesses that want to improve user experience and sales outcomes.
However, to make the most of these advanced features, businesses need to upgrade to the latest Odoo 19 version correctly. This is where certified Odoo professionals like Techvaria can help you. Techvaria can help you implement the updates and turn your existing set-up into an advanced digital commercial system.
Reach out to the Techvaria Odoo team to explore Odoo 19. Contact us now for a free demo!
Frequently Asked Questions
Have a question? Browse our FAQs for quick answers.
Yes, Odoo 19 is suitable for small and medium-sized e-commerce businesses. Odoo 19 offers a simple template, low setup time and smooth automation, which enables small businesses to operate like mid and established brands.
Yes, Odoo 19 supports global selling. Features like AI translation tools, currency features and marketplace integrations enable brands to expand businesses across regions.
Techvaria helps businesses to customise Odoo 19 modules. Techvaria’s certified Odoo consultants help businesses build custom apps, integrations, storefront layouts and flow automation to meet their unique needs.
Yes, you can migrate from an older Odoo version to Odoo 19. However, a structured migration path can protect your crucial data and modules while upgrading from existing features.
Odoo 19’s latest features, such as cleaner templates, faster checkout, variant images, attribute previews and SEO tools, help ecommerce businesses create a smooth path to purchase for businesses.
